Locket turns live customer context into adaptive storefronts, emails, AI agents, content and retention journeys — so ecommerce brands can stay relevant in real time.
01 — The Problem
Your stack remembers what people clicked, opened, bought and abandoned. It rarely understands what changed. Customers move through moods, life stages, urgency, hesitation and quiet drift — and most commerce experiences keep replying to the version of them from last quarter.
Last viewed: linen blazer
She's looking for an outfit for a wedding in 6 days.
Cart abandoned · $184
He's hesitating because the size guide doesn't match his last fit.
Email opened — engaged
She read it, didn't act, and is quietly slipping away.
Lapsed 90 days
His taste moved on. The storefront didn't.
02 — The Signal
Signals arrive through community, email, browsing behaviour, abandoned carts, content interactions, silence, hesitation and repeat purchase patterns. The Locket Core interprets the context behind them — and helps the brand decide what should happen next.
"I have an event this weekend and nothing feels right."
Browse session, no add-to-cart
Time-bound intent · style mismatch · open to guidance
Surface event-ready edits, route to a stylist agent, send a curated capsule
"I keep browsing but I'm not sure."
Repeat sessions, low conversion
Hesitation, decision fatigue, needs reassurance
Switch to comparison view, surface peer reviews, offer a low-friction trial
"I used to buy all the time, but nothing feels relevant anymore."
Lapsing customer, declining LTV
Taste shift · life stage change · brand drift
Re-onboard with new context, refresh the storefront, route to a personal note
"I opened the email, but didn't click."
Open, no click — counted as engaged
Content mismatch, ambient interest, weak hook
Adapt next email's hero, swap subject framing, delay the next send
"I need this quickly."
Generic checkout view
Urgency · narrow window · willing to pay for speed
Promote express options, hide slow SKUs, pre-confirm delivery windows
The Locket Core
See how Locket interprets live context across your storefront, email, AI agents, content and community — and turns it into the next adaptive commerce experience.
Locket AI Labs